John Hancock campaign, called "You Are Not Alone," showed viewers that the challenges they face were faced by many people just like them.
John Hancock's work has never pulled any punches, showing the real-life situations that we all face.
This latest integrated campaign uses TV to begin the story, and then takes the viewer online to see 3 possible ways the story will resolve.
Here's how one story plays out. This scenario is called "The Knock."
To find out what happens next, viewers go online and are greeted with this landing page:]
Here are the 3 endings to "The Knock."
Here's another story, called "The Meeting." It begins with this TV spot:
Here are the three endings.